‘Real Women’ in advertising and the body image obsession
Friday, April 13th, 2012
SP Newsletter No.394
Last month Federal Minister for Youth, Peter Garrett, announced a government initiative to address ”negative body image” amongst young women.
Over the last number of years there has been growing awareness and concern about the impact the beauty and fashion industries have on the body expectations of women. The overwhelming response to this has been to demand more ‘healthy’, ‘positive’ and ‘real’ representations of women in the fashion world and beauty advertising.
This new initiative follows this trend by promoting a voluntary industry code and an awards competition for those who include “healthy body image” in their products and marketing. Those who decide to participate may receive a certificate. The assessment panel will be headed by the editor of Australian Women’s Weekly, a beauty and lifestyle magazine.









